Our story

Why we built Knack.

We spent several years working in insurance and learning the business. Here's what stuck with us: watching business owners struggle through a process that didn't have to be so hard.

We saw people wait weeks just to get a quote, then wait months to receive their policy documents. These weren't small frustrations. For a business owner trying to grow and protect their business, these delays create real challenges. It's not a broker problem. It's an industry built on processes that hadn't kept up with businesses' needs.

So, instead of making small improvements to the old model, we decided to build a new one.

That decision became Knack.

We built Knack to be your insurance partner. Our digital platform gives you access to multiple carriers, side-by-side pricing, and a guided online process. You can request quotes, review available options, and see your policy documents in one place. But speed alone isn't enough. You still get the full-service support that matters: real people who understand your policy, not just your policy number.

We're transforming how businesses buy and manage their insurance.

JB
John Baxter
CEO & Co-Founder
MM
Mike McIntire
CTO & Co-Founder
Why choose us

Helping entrepreneurs thrive.

In an uncertain world, what we stand for matters as much as what we sell.

Protection First
We believe every business deserves comprehensive coverage that protects their livelihood and lets them focus on what they do best.
Simplicity Always
Insurance doesn't have to be complicated. We use plain language and smart technology to make coverage easy to understand and manage.
Customer Obsessed
From our AI assistant Kytt to our responsive support team, everything we build starts with our customers' needs in mind.
Carrier Choice
We work with participating carriers so you can review available coverage and pricing options.
Leadership

Meet our founders.

Two operators who've been on both sides of the table.

John Baxter
Chief Executive Officer

John has 20 years in executive operations and finance roles at small and middle market companies, followed by seven years in commercial insurance. That mix gave him three vantage points on the same problem: the operator buying coverage, the finance executive managing its cost, and the insurance professional who knows how the industry works behind the scenes. He co-founded Knack to build what he knew was possible, an insurance experience designed around the customer.

Mike McIntire
Chief Technology Officer

Mike has spent two decades building solutions that make complicated things simpler for the people who have to use them. As CTO at several large insurance brokers, he built platforms that helped clients see their exposures clearly, manage them proactively, and lower costs. That frontline experience, combined with years mentoring insurtech startups, showed him exactly where business insurance was falling short and led him to co-found Knack to fix it.

Ready to take control of your insurance?

Start a guided quote request, compare available options, and review everything before you decide whether to continue.

Get Quotes